Communicating with customers today is all about sending messages through channels that your customers prefer to use, so they will actually open, read and respond to the messages. The question is which communication channel you should choose. The choice of a channel should not be limited to a one size fits all approach. Depending on
Customers don’t operate on a 9-5 schedule anymore. They want to be able to conduct business, including bill payment, around the clock. Customers also don’t want to be tied to their offices. They want to be able to communicate and pay invoices from anywhere. Many customers, particularly millennials, also prefer to use smart phones as
The use of Short Message Service (“SMS”) or text messaging is ubiquitous in our society. Text messaging is used extensively for personal communication, and has become a major factor in business communication as well. The growth in business use is the result of people simply employing the communication tool they use in their personal lives.
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